Following a new trend in the app market, retail giant Walmart has introduced a new feature in its app for iOS users to allow users to try products sold online. Last month, Amazon launched an augmented reality service that allows consumers to virtually try on shoes. In the past, even Macy’s and Adidas have tried experimenting with virtual reality.
Walmart’s new feature allows users to try new clothes on their bodies so users can determine what fits best. The goal of this new vendor feature is to provide users with a more familiar experience.
Walmart’s relationship with Zeekit
Walmart’s new feature is said to have been launched after the retail giant acquired Zeekit last year. Zekit uses augmented reality to offer users a virtual testing experience. According to the company’s LinkedIn page, it claims that using Zeekit will help the user determine what clothing fits best. Founded in 2013, the company claims its new virtual investment technology helps reduce turnover. Zeekit says it helped increase conversion rates at Tommy Hilfiger and Macy’s. Choose my model and be your model
Earlier this year, retail giant Walmart introduced a new technology called “Choose My Model,” which allows customers to choose the model that best matches their behavior from a wide range of models. Walmart’s newest Be Your Own Model program now allows consumers to try on new clothes. However, this new technology requires users to wear appropriate clothing to properly understand user behavior. “Be Your Model” allows users to test more than 250,000 products. Walmart also allows users to model themselves.
First publish the function
According to a statement from the clothing retailer Walmart, the new feature will help customers understand how clothes fit. The company thinks the new feature is fascinating.
This experience allows customers to use their photos to better visualize the look of the clothing and create a more engaging shopping experience for the customer.” , the message says. The latest ‘Be Your Own Model’ is said to be different from its predecessor ‘Pick My Model’ as it is based on machine learning and uses an algorithm to operate.
A Walmart executive said in a statement that the company was the first to use the technology to try on clothes for customers.