What is better than next-day or same-day delivery? Q-commerce is the hot topic of the day and companies promise a 10-minute delivery (GoPuff, Getir, etc.) I hear you say. Let’s broaden our imagination to find a better option and try to think about the concept of instant delivery, where customers can use or experience the product as soon as they click the buy button. Pushing too hard? I don’t think we’ll spend as much time on the metaverse anytime soon as expected soon.
This new channel has the potential to improve current e-commerce practices and transform online shopping from click-and-buy to experience-and-purchase. This allows customers to test the product before making a purchase decision. I won’t go into the details of what metaprogramming is because this new term has appeared everywhere over the last few months.
In this post, I want to reflect on the future of the Metaverse and how companies can create a better shopping experience, and cooperation.
Customer Behavior in the Metaverse
According to Gartner, by 2026, 25% of people will spend at least an hour a day on the Metaverse for work, shopping, learning, social networking, and entertainment.
Imagine you’re still working from home, but this time you’re in the Metaverse office meeting with colleagues wearing augmented reality glasses. Not yet, I hear you say, wait!
Microsoft recently announced that it will launch its Enterprise Metaverse in 2022, and users will be able to access business tools like MS Excel and PowerPoint.
So you enter the Metaverson at 12:00 for a business meeting, then meet an old friend for a virtual coffee chat. It’s easy to assume that you spend most of your time in the Metaverse (your computer and iPhone will already be replaced with iGlasses) and you’ll want to make your daily purchase with the same experience. The game is fully inclusive. Doesn’t it look like a copy of your life? So, let’s be realistic if we reproduce the physical world in the Metaverse, why do some basic customer reactions change in this virtual world as well?
Imagine how annoying this change will be for established Web2.0 companies and retail businesses. Shopify found that interacting with products with 3D content is 94% of the key data for why retailers should seriously consider a Google survey: 66% are interested in using AR when shopping. % higher conversion rate than without it.
Samsung, Coca-Cola, Gucci, Nike, etc. What these brands have in common is that they all have a unique advantage in the metaverse space. This new addition to the Metaphor trend will hit you fast before you know it!
The Next Great Leap in the E-Commerce: Metaverse
Opponent (speed + objects) + retail sales of the body (settings + experience) = business mettarians
So, e-commerce is finally a fall! As you can see from the Walmart 2017 prototype, the purchase of metals converts an E-business into a real-time experience from the list of 2D -standard goods, which helps consumers walk around the store where the 3D store sees. He really checked the gap between the retail wash and simplicity and the simplicity of shopping is a big step. According to Microsoft Vice President Dzhartaar, “For example, you can see scenes and devices that enjoy the best shopping in Metaves. When you think about the website site today, by nature we don’t like.”The gap and customers go around the shop, enjoy the scenes of products, and thanks to the comfort of their home – the full purchase of the method they usually want. It is a unique combination of the fast-paced nature of physical retail and the ease of online shopping.
Considering its many applications and ease of shopping, Metaverse has the potential to improve current e-commerce practices and create unique customer experiences. Let’s take a look at the ideas that are revolutionizing the Metaverson:
Personalized Experience: Personalization in eCommerce so often stops at the point of product recommendations or discounts. In Metaverse, brands will offer their customers hyper-personalized experiences without worrying about the physical world’s many barriers.
Higher profitability: Studies show that consumers are willing to pay as much as 40% more for a product that can be tested in 3D. Thanks to advanced product visualization capabilities in the metaverse, consumers will be able to make better-informed purchasing decisions which would lead to higher profit margins for brands.
Stronger Community Engagement: By empowering customers to actively participate in your brand’s activities, you can build a more symbiotic relationship that stays in touch with what fans want from your brand. — You can drop an exclusive product launch in the metaverse, only available to your most passionate fans who pay special access to get that product.
Better customer understanding: Marketing is about understanding your customers, right? As marketers create content to engage their customers, think about how exciting it will be for people to discover and interact with a virtual collection. Metaverse allows brands to test the penetration of their product without production. If customers want products they can experience in a virtual world, brands know how much they need to produce.
Customer Engagement: Unlike the 2D interface of traditional e-commerce, at Metaverse, we create real life as a digital experience. Metaverse has the ability to bridge the gap between e-commerce and the in-store shopping experience. According to a recent Shapkick study, 70 % of consumers estimate the ability to try your favorite part of the body’s products, so the importance of it is clear.
Get Global: Your Mettavars stores will reach 1 day for virtual purchases for their customers in any place in the world!