And now goes to the preferences of consumers. In my opinion, if you can answer these five questions, the Indian consumer can reward you with huge sales. First, who is the seller and can the customer trust the seller? In our case, although the buyer does not own the product, he only deals with Drum and can trust Drum.
Second, how can I know the exact condition of the car? Since this car is not new, it can be in good, bad or ugly condition. The third question is: how does the customer know that he is paying the right price? This product is not sold with MRP. There may be similar cars of the same year of production and mileage at different prices. The next big question is: are all the documents genuine? It’s a used car, right? Do I have help, income or a guarantee?
India’s middle class has grown over the past few years. India’s urban population has also grown with income and education levels. This means that the level of people’s aspirations has increased. Another important factor to consider is the average length of time the vehicle has been owned. When I started Dream 8 years ago, it was almost 6 years, but now Indian consumers on average change their cars every 4 years. Indian car consumers have a growing desire to own an SUV for family vacations or pilgrimages. So, these are some important consumption habits in the Indian car market.
The Indian automobile industry has seen ups and downs over the past two decades. A few years ago, the Indian automobile sector was very attractive, and then electric cars entered the market. In 2018, we thought that in 2-3 years, customer acceptance of cars will increase. But this did not happen. Even in the United States, the adoption rate was very low. This situation causes some problems like price difference etc. With the adoption of the B6 category for lower fuel emissions, the price of the new cars has increased by nearly Rs 5 lakh. In addition, there was a shortage of semiconductor microcircuits.
Interviewer – How does the trumia analyze the Indian car market because this attention is paid to sales of cars used? What are customers’ preferences for cars used? India recently became the fourth largest car market in the world, but only 5% of Indian households own a car and 25% of Indian households own a two-wheeler. So, if you compare us to America, Western Europe, Japan and other countries where personal mobility has almost completely penetrated, we still have a long way to go. And now goes to the preferences of consumers. In my opinion, if you can answer these five questions, the Indian consumer can reward you with huge sales.
First, who is the seller and can the customer trust the seller? In our case, although the buyer does not own the product, he only deals with Drum and can trust Drum. Second, how can I know the exact condition of the car? Since this car is not new, it can be in good, bad or ugly condition. The third question is: how does the customer know that he is paying the right price? This product is not sold with MRP. Similar cars can be of the same year of production and mileage with different prices. The next big question is: are all the documents valid? It’s a used car, right? Do I have help, income or a guarantee?
India’s middle class population has grown over the past few years. India’s urban population has also grown with income and education levels. This means that the level of bullying people has increased. Another important factor to consider is the average length of time the vehicle has been owned. When I started Dream 8 years ago, it was almost 6 years, but now Indian consumers on average change their cars every 4 years. Indian car consumers have a growing desire to own an SUV for family vacations or pilgrimages. So, these are some important consumption habits in the Indian car market.
Interviewer: Inflation in India is rising rapidly. Will this event affect the country’s used car market? The Indian automobile industry has seen both highs and lows over the past two decades. A few years ago, the Indian automobile sector was very attractive, and then electric cars entered the market. In 2018, we thought that over the next 2-3 years, customers will be more receptive to vehicles. But this did not happen. Even in the United States, the adoption rate was very low. This situation causes some problems like price difference etc. With the adoption of the B6 category for lower fuel emissions, the price of the new cars has increased by nearly Rs 5 lakh. In addition, there was a shortage of semiconductor microcircuits. Due to all these factors, the demand for used cars increased and the arrival of the B6 caused a significant difference in the price of new and used cars.