Predicting the future can feel a little strange after two years that are best characterised as “unprecedented” and “uncertain.” But it’s reasonable to assume that the fashions have changed with the times when it comes to beauty.
We’re prepared to introduce more experimentation in 2022 after 2021 was all about improved cleanliness, maskne products, and a greater acceptance of our natural skin and hair.
These are the anticipated beauty trends that experts think will manifest in the upcoming year, ranging from scientific haircare treatments for hair loss to robots that paint your nails and scents that manipulate your mood.
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The truth is that your genes essentially influence how you age, as well as your propensity for pigmentation and sensitivity, even though environmental circumstances undoubtedly play a role.
Because of this, an increasing number of cosmetic companies are utilising DNA-based skincare, which creates customised goods based on your genetic profile.
One of these companies is Nomige; all you have to do is send in a sample of your DNA, and a sophisticated online test will gather information about your genetic make-up, analyse DNA variances, and turn that information into a personalised skincare regimen.
Really nice, no? Likewise, investors concur: According to a recent study by Grand View Research, Inc., these DNA-based skin care products worldwide are anticipated to reach a value of close to $10 billion by 2028.
These forthcoming medicines can’t afford human error, mainly because there isn’t a human. Nimble is a device that automatically paints your nails using artificial intelligence (AI), tiny cameras, 3D image processing, and sophisticated algorithms.
It operates by scanning each individual nail to determine the beginning and finish of the nail. The nails are then autonomously painted in 10 minutes with the exact amount of polish by the device.
Even a warm airflow system is included in to shorten the time it takes for your nails to dry.
Luum, the first robot for lash extensions, is another AI that has gained attention.
The Luum robot gives a micro-precise treatment that may be finished in half the time as a typical procedure, eliminating the tiresome gruntwork of human-applied lashes.
Experts are predicting this AI wave will make beauty treatments faster, cheaper, and more popular than ever.
According to Yelp’s 2022 Beauty Trend Forecast Report, traditional body contouring is still popular (up 35%), but non-invasive procedures are predicted to overtake surgical methods for consumers seeking comparable results.
Take a look at Cutera’s truSculpt flex+ muscle-sculpting technology, which has been improved with a 15-minute, no-downtime treatment that can target eight locations at once and produce results in as little as six weeks.
Emphasis on skincare application
Skincare is expensive, which is why we go to extreme lengths to stretch out our products as long as possible. However, we play much less attention to how much of our moisturizers and serums are actually getting absorbed into our skin.
Because the skin is so good at keeping things out of it, only 10 per cent of topical products absorb beneath the skin’s surface. We’re all getting more conscious about this, though—skincare rollers that help skincare penetrate are more popular than ever.
The technology is advancing beyond jade rollers too. Enter: Droplette, a MIT-developed, NASA-funded skincare technology that combines fluid physics with beauty.
It works by breaking down skincare actives into a micro-mist and then shooting this mist into the skin at high velocity. This means that products are more easily absorbed (compared to other formulas that sit on the surface).
Réduit (French for “reduced”) also condenses 50-200ml of traditional skin and hair products into a single concentrated 5ml “Smartpod.” The brand’s proprietary magnetic misting tech disperses formulas as an ultra-fine mist with droplets that are 50 times smaller than traditional topicals.
Do-it-yourself—but with some help
It’s apparent that the DIY movement dominated fashion in 2020 and 2021. We were forced to suddenly become our own hairstylists, estheticians, colourists, and dermatologists as salons closed all over.
The year 2022 is providing some help. Even though at-home remedies won’t be eliminated anytime soon, remote access to qualified assistance has increased.
Consider L’Oréal’s Color&Co, a customised at-home colour service designed to eliminate the risk associated with DIY hair colouring.
The first set you up for a video conversation with a colourist who will advise you on the colours that are ideal for you, how to apply them, and how to maintain the health of your hair.
Once you’ve made a choice, they will give you a special formula made especially for you along with detailed instructions.
Clean and transparent skincare
According to surveys, skincare companies that promote ingredient transparency are growing in popularity. Sustainable and biodegradable statements must now be made; they are no longer optional. Customers have a legitimate desire to know what’s in the things they buy.
Companies are now under increased pressure to develop formulas that are more environmentally friendly, whether through packaging, formulations, or carbon footprint reduction.
“If you can’t make the sustainable decision when producing a product, even if it costs you more, you don’t deserve to be building a brand,” says Barb Paldus, PhD, creator of Codex Beauty and a member of the EWG board.