Top Market Research Companies in The World 2023

Top Market Research Companies in The World 2023

Market research is described as an endeavor to comprehend customer behavior. This entails obtaining data about people or firms – a market – methodically and then evaluating it to better understand the demands of that set of people/companies.

This form of research can be conducted by the firm itself (i.e. in-house) or by a third-party market research organization.

Market research firms might be major corporations, small businesses, or product-specific firms. These businesses are typically classified based on the customers they serve rather than the market research work they perform.

The organization can pick between focus groups and in-depth interviews as part of a qualitative strategy and online surveys as part of a quantitative approach, depending on the goals and objectives of the market research, i.e. measuring or investigating.

List of Top Market Research Companies:

Nielsen:

Nielsen, a top Market Research Companies S&P 500 business, provides worldwide measurement and data analytics services. It boasts that its services cover more than 90% of the World’s Economy and population.

Marketing and media intelligence, analytics, and retailer and manufacturer knowledge relating to what and where customers buy, as well as what people read, watch, and listen to, are among the services provided. The Firm primarily serves clients in the CPG, media, and advertising industries.

Measuring and data analytics are core services – consumer purchasing measurement and analytics; media audience measurement and analytics. The former consists of Retail Measuring Services, Consumer Panel Measurement, and Analytical Services, whilst the latter consists of important operations such as Planning, Activation, Audience Measurement, and Advertising Effectiveness.

Clients: NBC Universal/Comcast Corporation, Nestlé S.A., The Coca-Cola Company, Twenty-First Century Fox, The Procter & Gamble Company, and the Unilever Group are among the top clients.

IQVIA:

IQVIA is a Human Data Science Corporation that serves the life sciences sector. It was founded by the merging of IMS Health and Quintiles. Using its IQVIA CORE solution, the firm has been able to integrate information, analytics, subject expertise, and technology, allowing its clients to get a better understanding of human behaviors, illnesses, and scientific discoveries.

Research & Development Solutions, Technology & Analytics Solutions, and Contract Sales & Medical Solutions are the core services. Technology platforms, analytics and consulting services, and information offerings are all part of the Technology & Analytics Solutions portfolio.

Clients: Other firms in the life sciences industry, such as pharmaceutical, consumer health, device and diagnostic, and biotechnology, are served by the company. Its clientele includes nearly all of the top 100 worldwide biotechnology and pharmaceutical businesses in terms of sales.

Noble Analytics & Consulting, Minerva Surgical, PatientPoint, Young & Ellison LLC, Providence Health and Services, Nova Biomedical, and Georgetown University are among the clients mentioned.

Kantar:

Kantar, one of the top Market Research Companies, a subsidiary of WPP, is a data, analytics, and consulting firm. The firm provides research solutions ranging from in-depth qualitative research skills to the most recent AI-based technologies throughout the whole sales and marketing lifecycle.

Kantar merged all of its historical brands, including Kantar Consulting, Kantar IMRB, Kantar Health, Kantar Media, Kantar Public, Kantar Millward Brown, Kantar Worldpanel, Kantar TNS, and Lightspeed, into Kantar in April 2019. Moreover, WPP sold Kantar’s 60% interest to Bain Capital in December 2019, and therefore the WPP group terminated operations as of December 31, 2019.

Quantitative and qualitative research on brand and marketing communications – social media monitoring, consumer and shopping behavior, advertising effectiveness, public opinion

Consumer Panels, Data Solutions, Managed Services including Survey Design & Fielding, DIY Solutions, Panels & Audiences, Virtual Reality, Eye Tracking, and Behavioral Sciences are among the research capabilities.

Clients: Kantar serves more than half of the Fortune 500. Diageo, Volkswagen, Unilever, SAB Miller, PepsiCo, and the European Commission are among them.

Gartner:

One of the Top Market Research Companies in the world, this firm, a member of the S&P 500, provides research and analytical solutions to the computer software, hardware, communications, and allied information technology industries.

The company’s research services are delivered via a subscription-based approach that includes on-demand access to published research content, direct access to a worldwide network of over 2,300 research professionals, and statistics and benchmarks.

Research, conferences, and consulting are the core services. Clients can obtain research services through reports, briefings, access to research professionals, proprietary tools, peer networking services, and membership programs.

Clients: Gartner services 73% of the Fortune 500. It services over 15,600 separate enterprises in over 100 countries, including Coca-Cola Bottling Company United.

Ipsos:

Ipsos is a top Market Research Company that specializes in advertising, media, public opinion, marketing, and social research.

Brand Health, Creative Excellence, Clinics & Mobility Labs, Innovation, Ipsos MMA, Ipsos UU, Market Strategy & Understanding, Social Intelligence Analytics (excluding pharma and the public sector), Observer, Customer Experience, Mystery Shopping, Market Measurement, Quality Measurement, Retail Performance, Audience Measurement, ERM, Media Development, Corporate Reputation, Public Affairs, and quantitative and qualitative research services for the Pharma sector are among our core services.

Budweiser, Clorox, Ad Council, and Zillow are among the clients.

GfK :

GfK is a market research firm that conducts customer reaction testing, collects and analyses data on consumer purchase behavior, and tracks retail sales statistics for consumer technology items.

It boasts one of the top Market Research Companies, the largest retail panels in the world for technology consumer products, and user experience (UX) research and design for a wide range of devices and interfaces.

Ipsos bought four worldwide divisions of GfK’s bespoke research business in October 2018: Customer Experience, Experience Innovation, Health, and Public Affairs.

Information Resources, Inc. (IRI):

Information Resources, Inc. (IRI) provides CPG, retail, OTC healthcare, and media firms with big data and predictive analytics solutions. The firm claims to cater to 95% of Fortune 100 CPG, health and beauty, and retail industries.

Dyanta:

Dynata is a provider of first-party data contributed by business professionals and consumers. The company claims to be one of the largest providers of technology-based research solutions and online panel data based on opted-in data.

The company was formed in December 2017 as a result of a merger between Research Now and SSI, and it was rebranded as Dynata in January 2019.

Westat :

Westat provides research services to customers to assist them to improve results in health, social policy, education, and transportation. Westat researches health, employment, medical expenses, science, technology, and wages.

Intage :

Based on data from bespoke research and panel research, Intage the top Market Research Companies provides marketing research services, marketing system solutions, and consulting services. The firm primarily serves clients in the consumer products, services, and government sectors.

Conclusion: 

Nielsen, Ipsos, and Kantar are the three most popular research providers worldwide. Nielsen and Information Resources, Inc. (IRI) are the two largest companies in retail measurement, while Nielsen, GfK, Ipsos, and Kantar are the key participants in consumer panel services and analytics services.

Nielsen, Kantar, and GFK are the main players in radio audience measurement, while Nielsen, Kantar, GfK, and Ipsos are the leading players in television audience measurement.

The introduction of new technologies, particularly those related to artificial intelligence and machine learning, has a substantial influence on the research market. Furthermore, the nature of the study has altered as a result of the introduction of new technologies such as virtual reality.

Ipsos and Nielsen have already used artificial intelligence and machine learning, while IQVIA has implemented machine learning.